This project was a true failure. Good failure, maybe.
Gustaf was my temporal alter-ego who never really existed.
Gustaf and Hymn of Tha was an psychedelic band he formed in Norway back in 1995. They broke up this past summer.
They had a website. Well. It may still be somewhere in the internet debris.
There was a fan blog too.
From the website people could get the band's first EP for free,
which was called EP1. EP here stood for Edible Piece, and the CD was made entirely of white chocolate. it was literally edible.
I, with help of my friends, gave out the flyers at some places, and posted ads on various web forums such as craigslist.
marketing is a tough job. Only a few people actually requested it, and a very few (two people) emailed me right back. hate mails, of course. Which hurt me a bit.